Preparing a global platform for rural storytelling
A working video meeting developed preparations for the Quannongtai Cup short-video and photography competition. Organizers discussed promotion, participation and coordination so rural life and farming experience could reach a wider international audience.
Explore the imagesRural life, shared through culture.
The preparatory meeting took place on 15 August 2024. The English source uses the name Farmony Cup for the contest. Its agenda covered promotion, contributions from participating divisions and the practical resources needed to organize the competition.
Organizers framed the contest as a way to communicate rural culture and strengthen agricultural exchange. The meeting was a preparation session; the later award ceremony took place within the Cyprus forum programme and is recorded separately.
The complete collection.
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Organizing participants appear on a video-conference screen during competition preparations.
World Farmer AssociationContinue with the source.
More from the shared journey.
2Camellia Whispers: a village story on film
The first-prize short film Camellia Whispers tells the story of a Zhejiang village’s camellia-growing industry. The association’s competition feature brings rural enterprise, shared prosperity and artistic storytelling together through a fictionalised narrative grounded in a real community.
6Xia Dongdong: rural life through changing light
Xia Dongdong’s photography brings village evenings, spring blossom and terraced agriculture into the association’s cultural programme. Her Hemu series received a first prize in the inaugural Quannongtai Cup; the feature also introduces photographs from Zhejiang’s rural landscapes.
9Zhang Zhengming: land, livelihoods and cultural memory
Zhang Zhengming’s competition feature follows a photographer who began working with a camera after a career in sport, education and journalism. His images connect deserts, pastoral movement, cultivated landscapes and community celebrations across several Chinese regions.