Food processing meets digital market access
A visit to Zhejiang Zangmei Foods connected agricultural products with processing, live-streaming and new media. The discussion examined how food businesses and the association could share resources and explore cooperation in domestic and international markets.
Explore the imagesThe story of the exchange.
On 11 June 2024, an association delegation visited Zhejiang Zangmei Foods. The report describes the company’s work with Jinhua ham and other meat products, alongside plans to expand its product range.
The delegation toured processing facilities and a live-streaming studio, then discussed publicity and possible joint projects. The exchange focused on the commercial links between product quality, digital communication and reaching consumers. The conversation connected factory capabilities with digital routes to customers.
The complete collection.
4 images. Open an image to view its full frame.
The delegation tours food-processing equipment inside the factory.
World Farmer AssociationParticipants outside Zhejiang Zangmei Foods during the cooperation visit.
World Farmer AssociationTwo participants exchange a handshake in the live-streaming and presentation space.
World Farmer AssociationA farm-product live-streaming booth displays food imagery and a farmer illustration.
World Farmer AssociationContinue with the source.
More from the shared journey.
11Agricultural innovation and farmer voices in Anhui
The third GSSA brought sustainable-agriculture dialogue to Hefei and Bengbu on 9–10 April 2026. The programme joined farmer experience, technology, food security and ESG with exhibition visits and discussions about agricultural processing and bio-based production.
8Sustainable Agriculture for All in Hainan
The 2025 GSSA Forum brought international organizations, diplomats and agricultural specialists to Hainan. Climate-smart production, smallholder and women-farmer inclusion, technology and food security formed the core of a shared discussion on resilient food systems.
1Agricultural training and market access in Ramallah
A meeting at Palestine’s agriculture ministry connected farmer resilience with training, extension services and sustainable production. The dialogue considered how international expertise and market connections could support Palestinian agriculture.